the talk can help you navigate working with graphic designers, both
communicating the specific details needed for your chosen print
products and understanding any questions or concerns. Communication, after all, is THE most important attribute on order to have a successful campaign.
Let the lessons being... (there may or may not be a test afterwards).
Here are some essential graphic design terms you should know if you want to talk the talk.
White Space—The area left empty on the page. White space is used to emphasize the other elements in the page.
Typography—The art of arranging type elements in attractive ways.
Gradient—Fading from one color to another.
Margin—The space surrounding the content on the page. Margins are generally on the edges of the page and in between columns of copy and images.
Padding—The space between a border and the object inside of it.
Bleed—When the design extends past the cut line at the edge of the page so that it extends to the very edge of the finished, cut product.
Kerning—Adjusting the space between characters in a word (making the letters closer together or further apart).
CMYK—Standing for Cyan, Magenta, Yellow, and Key (Black), CMYK is the color format used for most printed pieces.
RGB—Standing for Red, Green, Blue, RGB is the color format used for computer images and the sublimation print process.
DPI— DPI stands for dots per inch. A higher DPI is better because it creates a clearer image.
Crop marks—The marks on the outside of the printed piece, used as guides for cutting the piece down to the final size.
Pixel—The smallest element of an image. Images are comprised of many minuscule pixels.
Raster image—An image made up of individual pixels. Altering the dimensions of a raster image may result in a blurry image since you’re simply shrinking or stretching the pixels themselves. Raster image file extensions include .JPEG, .GIF and .BMP.
Sans serif—A style of typeface in which there are no small lines at the end of the lines that make up each character. Common sans serif typefaces include Arial, Helvetica, AvantGarde and Verdana.
Vector graphic—An image made up of paths and curves (vectors) rather than a grid of pixels. Unlike raster images, these are able to be enlarged without losing image quality. Vector graphic file extensions include .EPS, .AI, .SVG and .DRW.
Are there any terms that have been said to you that made you think - what the heck does that mean? Don't be shy, you can ask in the comments below. I mean, I'm a designer and I'm still learning new terms and processes. That's the beauty of running a small business.
That’s why we’ve brought together the good, the better, and the best of announcements. Of course, there’s not just one fit for you, and the print processes or products we name here might not be “best” for you, so we’d love to hear your recommendations for the best announcements, too.
Do You Want Your Announcement to be Playful or Creative?
For fun, energetic events, a colorful announcement can set the tone from the moment guests open the envelope. Whether you're looking to set a playful tone, want to appeal to a child-friendly audience, or simply want to show off a photograph for the occasion, getting colorful can be a fun option for your announcement order.
Good: Full Color Print
Full color print is a great process for a wide variety of designs. With full color print, you can show off employee photos for a more personal holiday greeting, colorful designs, and more.
Better: Color Core Stock
Color core stock allows you to get even more colorful with your announcement design. Not only will your design be printed in full color, but the added dimension of the colored stock core brings vibrant color to every side.
Do You Want Print With Dimension?
Depth can add a special touch to your announcements. That depth can add texture to holiday designs, create an appealing texture that recipients can touch and feel, or reinforce other print processes.
Good: Raised Print Thermography
Choosing raised print adds instant depth to your printed image, especially if it uses dark colors with heavier ink coverage. Thermographic powder creates a raised image alongside spot color or full color print. This can add texture to your image, making it pop.
When you want a three dimensional look, embossing is one of the best ways to achieve that, because this process presses a dimensional shape directly into the paper. Embossing can be paired with ink or foil, or used on its own for a minimalist design.
Want to Create an Elegant Announcement?
Whether you are hosting a gala or want to add an additional touch of class and quality to your holiday greetings, the right print choices can bring that elegance to your print order.
Good: Embossed Panels
Are you looking for a way to add just a little depth to your announcements? Embossed panels create a subtle border with elegance.
Better: Foil Stamping
Foil stamping is a classic way to add elegance and high-end appeal to you announcements. It can be used on its own for an impactful design or paired with ink printing to emphasize one part of the design.
Best: Foil Embossing
With depth, shining foil, and a minimalist style, foil embossing brings together the elegance of both embossing and foil stamping into one stylish print process.
'Tis the Season! Are you ready?
Contact us today at email@example.com to start your announcement design for this years Holiday events.
You need print that is usable and practical for your industry. Here are 19 products that are ideal for healthcare, and one or two example of how you could use that item in the healthcare market.
Are there products we missed? Tell us more about the products you love in the comments below.
Many customers aren’t just responding to your pricing or to your product offering; they’re also responding to your business’s personality. Brand personalities are embodied in the way a brand speaks and behaves, and those personalities resonate with people. Not only do they make the brand easier to identify, but they also encourage customer loyalty. The goal of creating a brand personality is turning a company into something that people can relate to.
So, what is your brand’s personality?
The enthusiast shows off their energy with a carefree, spirited and youthful attitude. These brands are more likely to be colorful, whimsical, and cheerful, and that upbeat attitude is what connects them to their customers. The challenge with being an enthusiast, though, is that you have to make that enthusiasm sound and feel genuine.
If your business is focused on sincerity, kindness, and thoughtfulness, you might be a counselor. This brand personality is a quieter one—especially when compared with the enthusiast—but still seeks to make customers comfortable and well-cared-for. One disadvantage of this personality type is that it is often seen as feminine and can alienate men, so it’s important to find a balance that suits your customer base.
Outdoorsman brands tend to be seen as rough, tough, outdoorsy and athletic. They also tend to be focused more on nuts-and-bolts solutions. The outdoorsman might also appeal to customers who are looking for eco-friendly options for their orders. Because it is so aligned with traditionally masculine traits, the outdoorsman can alienate women in the same way that the counselor can alienate men, so it’s important to check regularly to ensure that your brand is connecting to the audience you want.
At the heart of the leader’s personality is competence. That competence highlights that the business is successful, accomplished and influential, often with company leadership providing a “face” for the company as a whole. Companies with leader personalities are often at the forefront of new technology, but their reliance on leadership can make it a challenge to change that face of the company.
Sophistication can be a great way to reach out to high end customers with elegant products. In the print world, the sophisticate will connect well with customers who want the finer things in print—embossing, foil stamping, and engraving especially. One challenge that sophisticate brands face, though, is that their focus on elegance and prestige can come across as pretentious. That might alienate customers and can limit your potential customer base.
Does your brand have one of these personalities? Do you combine two of them? Or have you not thought about your brand’s personality before? We’d love to continue the conversation with you in the comments below.
Whether you’re hosting a booth at a local fair or festivals, sponsoring a nonprofit fundraiser like a cancer walk, or walking in a parade, having informational pieces and handouts ready can be a great way to maximize these outreach opportunities.
Which products are right for fairs, parades, and other outdoor events? Here are just a few of our favorites.
Brochures are a classic option for informational pieces, and there’s a good reason why. With full color print that lets you highlight product photographs or create an eye-catching design, brochures are ideal informational handouts.
If you don’t have extensive enough information to create a brochure, a rack card might be the best option! These smaller informational pieces are just as easy to hand out, but with a more compact size that’s perfect for highlighting individual products and services.
Stocking up on business cards is a great way for you to promote your business at a wide variety of events. You can set up a stack of them at a fair booth, hand them out at a fair, or tuck them in plastic bags. They’re a classic way to get the word out about your business, and it’s a great time to stock up.
But business cards aren’t just a good option for business networking. You can use business cards as a blank canvas to create tags on bagged promotional products, colorful coupons, and a variety of other pocket-sized print pieces. You can also use business card magnets as fun and colorful promotional products all on their own!
Whether individual labels or sticker sheets made with freeform™ technology, labels can be used as a fun promotional product. Your can even consider unique labels like bumper stickers that serve both as a fun giveaway item and as a moving advertisement for your business.
Promotional products are a great finishing touch to your participation in a parade or fair, and the options available are as unique and varied as you are. Whether you are looking for a classic option like pencils and pens, large prizes for drawings like cups, or something tech-friendly like silicone card sleeves, choosing promotional products that consumer will use regularly is the best way to get the most out of your promotion at a summer event. One particularly good option for fairs is a personalized plastic bag because it’s an item that consumers will keep with them throughout the day.
Which print products do you prefer when you're preparing for your summer events? We’d love to hear more about your favorites in the comments below!
Whether you’re just getting started with online marketing or you’re looking for ways to boost your ongoing efforts, getting the most out of your online marketing strategy is key. Here are six tips for getting more from every digital communication.
1. Have a Plan
Remember that online marketing is a lot like marketing through traditional mediums—you need to start with a plan. Create an overall digital marketing plan that outlines who you want to target, how to do it, and how much money you are dedicating to the effort. A lot of social media sites are free, but other options for online marketing will cost money.
Don’t just have a plan for your marketing strategy, though; also have a plan for measuring success in your marketing efforts. Whether you want to gain a certain number of followers, are hoping to bring in new business, or just get yourself seen on search engines, know how you’re measuring success and what makes a success for your online marketing project.
2. Update Your Website
Invest time and money in creating your website, and be sure to update periodically. Is it easy to find what you are looking for? Is the design appealing? How quickly does it load? All of these are questions you should ask about your website from time to time. We can certainly help you with buffing a little shine into your website. We just so happen to offer a FREE 30-minute discovery consultation . It's the perfect opportunity to discuss how you can start generating more profit today.
3. Go Social
Choose a social-media channel and create a business page. Facebook is a great place to begin because of the number of people online and the easy-to-use interface, but there are other options as well. Choose a platform that fits the people you’re trying to reach out to and post regularly about what you’re doing, print you’ve produced, and new products that are available. But the key to successful social acceptance is to be consistent and informative with your status posts.
4. Use Your Emails
Are you looking for a way to stay in contact with your customers? Ask them if they’d like to sign up to receive emails from you. You can choose from an array of providers, then send them updates from your business, new products, or even the unbranded digital flyer PDFs we create every month. Use these emails to keep your business top-of-mind for your customers.
5. Be Sure to Use Photos and Videos
Some of your customers are bound to be visual learners, and your online marketing strategy should speak to them, too! Using photos and videos can help reach out to a wider variety of customers and make your products more search engine friendly.
Even better, using online videos can help show off your products in a different way. Create a short video showing an important aspect of a specific product or service. These videos can help highlight the details that online impages can’t capture.
6. Make Sure the Gears Mesh
Every part of your online marketing effort is like a gear in a machine. Make sure they’re working together so that you can get the most out of all of them. That means including links to your website from your social media accounts, using emails as a reminder that customers can follow you on social media, and sharing photos across a variety of platforms when you think it will reach your customers.
What makes online marketing great in your eyes? We’d love to hear your tips for maximizing your online presence in the comments below.
Get proactive. Take your sales to the next level. Get a return on your website investment by incorporating a solid traffic>conversion>nurturing sales strategy and turn your website browsers into buyers.
#3 YOU MIGHT BE THINKING THAT MORE TRAFFIC EQUALS MORE SALES
Search engine optimization (SEO) and advertising are important. Getting traffic to your site is one of three critical factors to being successful online.
But many people think that getting more traffic on its own is the trick to getting more sales. But website traffic will move on if you don’t have a solid web sales strategy in place to convert potential leads into clients.
DON’T … keep on spending more and more money on just Google Adwords, SEO, advertising in the local newspaper, etc. There’s no point driving traffic to a leaky bucket.
DO… make your SEO and advertising-spend part of your overall website strategy. Take the time to plan and implement a solid sales funnel that’ll get your website visitors calling you.
#2 YOU’RE NOT GIVING YOUR WEB VISITORS A REASON TO GET IN CONTACT WITH YOU
Your website is nothing more than a pretty online brochure if you haven’t factored in ways to get a web visitor’s email address and then provide them an incentive to call you.
Targeted lead magnets are a great way to get web visitors to hand over their contact details. Think checklists, cheatsheets or a free tool. Then it’s the job of the hands-on conversion tool – a free audit or strategy session – to get them talking to you.
DON’T … waste your time and money on a website that lets visitors come and go without any potential sales interaction.
DO… increase your website’s potential return on investment (ROI) by giving away your tools and resources, demonstrating your expertise and capabilities.
#1 YOU’RE FORGETTING TO INVEST TIME INTO BUILDING RELATIONSHIPS
Sometimes people won’t buy on the first contact with your business, but that doesn’t mean they aren’t interested. They may need a bit more time, a bit more convincing, to know more about you and what you do.
This is where ‘nurturing’ comes into play. Often done in the form of a series of automated emails.
DON’T … don’t blame the lack of time, not knowing what to write or any other excuse for not utilizing this highly successful sales growth tool.
DO… spend time getting the content (e.g. success stories, common questions, blog links) and tone of voice (ToV) right to leverage your web visitor’s initial interest in your business.
So… does any of this sound familiar?
Are you focusing on just online traffic and not looking at the bigger sales funnel picture? Do you have the tactics in place to capture and nurture visitors into buyers? Do you feel as though your business is losing out on valuable income?
Claim your free website audit today.
Simply click on the big green button below and we’ll give your website an expert critique and identify the specific things you need to change to make it more profitable. Some of them you can do yourself. Then see your website inquiries double, or even triple in under a week.
If a brand can touch upon a mental image or emotion then the chances are that product or service will be purchased again. Branding is recognized throughout everyones life. No matter where you look, no matter what you purchase or no matter what you touch or feel - branding is a very important part of any business life cycle.
From success or from failure. Branding matters.
The most creative and brightest people are constantly on the hunt to enhance their brand’s image and precisely targeted promotional products have proven to increase lasting impressions, which lead to brand loyalty.
The beauty about branding through promotional products is that even if you are a small start-up business you can begin the branding process with just a simple and beautiful ballpoint pen with your logo.
Learn who your customer base is and target them with something practical and useful. The more times customers use the product you gave them, the more they are seeing and remembering your name and the more they will buy from you.
Below are 4 branding tips on how to brand your business with promotional items. (HINT: Some of the items are pictured above)
1. Try to customize items that a customer can use in his or her everyday life.
2. Customer recognition, when a loyal customer receives a special gift, they will remember your generosity.
3. Give a potential or existing client something other than just your business card.
4. Give a budget friendly product to customers to use in the future.
Keep promotional items fresh, never give the same item year after year instead, rotate promo items, for example 1 year give out chocolates the following year cute stuffed animals and so on.
Here at Advertise by Design we have a large product line of promotional items to choose from - whether you have big or small budgets. If you have questions or need suggestions, I can answer just about any question you may have regarding promo items. Advertise by Design is here to help get your branding message out in creative style.
Simply answer these three questions to take your first steps in developing your business strategy.
How do you establish your business strategy? Tell us about it in the comments below.