Mobilegeddon's Big Impact on Your Business

  • By Samantha Turberville
  • 17 Mar, 2017

Is your equine business mobile ready?  We put together this infographic to show you how important being mobile-friendly really is.

Google’s overhaul of its mobile search algorithm made some huge waves that left mobile-friendly SMBs riding high with an outstanding boost in traffic. Here’s a look back at what Mobilegeddon has meant to small businesses over the past year.

If your website isn't mobile-friendly, don't worry.  You don't have to redo your entire website.  Advertise by Design can take your current site and make it mobile friendly.  

NO leaving the hosting you have now.
NO learning new techy stuff.  
NO revamping your current website.  

YES to getting kudos from Google and receiving a serious ranking boost!

You don't even have to have  a website to have a mobile-friendly site.  Yep!  It's true.  

We can even use your Facebook page to build a mobile-friendly website. Amazing! I know. 

We make it easy-peasy, just for you! And the bonus is, it doesn't cost you an arm and a leg either.

So what are you waiting for? Give us a hollar at 1-888-470-1249 or email us at hello@advertisebydesign.net .  You can also visit our Learning Center for free downloads on more information on how to be mobile-friendly, plus so much more in helping you make your website more than just a brochure. We can help make it a workhorse! 
Is your equine business mobile-friendly to be rank high to Google.
Samantha Turberville
Equestrian, Designer and Owner Advertise by Design
Sam is a 16-year design veteran who is on a mission to help you build a better life and succeed in your business! To do that, you have to know how to present yourself to your potential customers and Sam is here to lend you a helping hand. Give her a call and ask "What can you do for my business Sam?"......Go on now! Give her a call today!
4 Secrets to generate more profit for your equine business

A 30 Second Ride. Eight Seconds to Impress.

By Samantha Turberville 14 Jun, 2017

Whether you’re hosting a booth at a local fair or festivals, sponsoring a nonprofit fundraiser like a cancer walk, or walking in a parade, having informational pieces and handouts ready can be a great way to maximize these outreach opportunities.

Which products are right for fairs, parades, and other outdoor events? Here are just a few of our favorites.

Brochures
Brochures are a classic option for informational pieces, and there’s a good reason why. With full color print that lets you highlight product photographs or create an eye-catching design, brochures are ideal informational handouts.

Rack Cards
If you don’t have extensive enough information to create a brochure, a rack card might be the best option! These smaller informational pieces are just as easy to hand out, but with a more compact size that’s perfect for highlighting individual products and services.

Business Cards
Stocking up on business cards is a great way for you to promote your business at a wide variety of events. You can set up a stack of them at a fair booth, hand them out at a fair, or tuck them in plastic bags. They’re a classic way to get the word out about your business, and it’s a great time to stock up.

But business cards aren’t just a good option for business networking. You can use business cards as a blank canvas to create tags on bagged promotional products, colorful coupons, and a variety of other pocket-sized print pieces. You can also use business card magnets as fun and colorful promotional products all on their own!

Labels
Whether individual labels or sticker sheets made with freeform™ technology, labels can be used as a fun promotional product. Your can even consider unique labels like bumper stickers that serve both as a fun giveaway item and as a moving advertisement for your business.

Promotional Products
Promotional products are a great finishing touch to your participation in a parade or fair, and the options available are as unique and varied as you are. Whether you are looking for a classic option like pencils and pens, large prizes for drawings like cups, or something tech-friendly like silicone card sleeves, choosing promotional products that consumer will use regularly is the best way to get the most out of your promotion at a summer event. One particularly good option for fairs is a personalized plastic bag because it’s an item that consumers will keep with them throughout the day.

Which print products do you prefer when you're preparing for your summer events? We’d love to hear more about your favorites in the comments below!

By Samantha Turberville 17 May, 2017

Whether you’re just getting started with online marketing or you’re looking for ways to boost your ongoing efforts, getting the most out of your online marketing strategy is key. Here are six tips for getting more from every digital communication.

1. Have a Plan
Remember that online marketing is a lot like marketing through traditional mediums—you need to start with a plan. Create an overall digital marketing plan that outlines who you want to target, how to do it, and how much money you are dedicating to the effort. A lot of social media sites are free, but other options for online marketing will cost money.

Don’t just have a plan for your marketing strategy, though; also have a plan for measuring success in your marketing efforts. Whether you want to gain a certain number of followers, are hoping to bring in new business, or just get yourself seen on search engines, know how you’re measuring success and what makes a success for your online marketing project.

2. Update Your Website
Invest time and money in creating your website, and be sure to update periodically. Is it easy to find what you are looking for? Is the design appealing? How quickly does it load? All of these are questions you should ask about your website from time to time. We can certainly help you with buffing a little shine into your website.  We just so happen to offer a FREE 30-minute discovery consultation .  It's the perfect opportunity to discuss how you can start generating more profit today.

3. Go Social
Choose a social-media channel and create a business page. Facebook is a great place to begin because of the number of people online and the easy-to-use interface, but there are other options as well. Choose a platform that fits the people you’re trying to reach out to and post regularly about what you’re doing, print you’ve produced, and new products that are available.  But the key to successful social acceptance is to be consistent and informative with your status posts. 

4. Use Your Emails
Are you looking for a way to stay in contact with your customers? Ask them if they’d like to sign up to receive emails from you. You can choose from an array of providers, then send them updates from your business, new products, or even the unbranded digital flyer PDFs we create every month. Use these emails to keep your business top-of-mind for your customers.

5. Be Sure to Use Photos and Videos
Some of your customers are bound to be visual learners, and your online marketing strategy should speak to them, too! Using photos and videos can help reach out to a wider variety of customers and make your products more search engine friendly.

Even better, using online videos can help show off your products in a different way. Create a short video showing an important aspect of a specific product or service. These videos can help highlight the details that online impages can’t capture.

6. Make Sure the Gears Mesh
Every part of your online marketing effort is like a gear in a machine. Make sure they’re working together so that you can get the most out of all of them. That means including links to your website from your social media accounts, using emails as a reminder that customers can follow you on social media, and sharing photos across a variety of platforms when you think it will reach your customers.

What makes online marketing great in your eyes?  We’d love to hear your tips for maximizing your online presence in the comments below.

By Samantha Turberville 17 Mar, 2017
Google’s overhaul of its mobile search algorithm made some huge waves that left mobile-friendly SMBs riding high with an outstanding boost in traffic. Here’s a look back at what Mobilegeddon has meant to small businesses over the past year.

If your website isn't mobile-friendly, don't worry.  You don't have to redo your entire website.  Advertise by Design can take your current site and make it mobile friendly.  

NO leaving the hosting you have now.
NO learning new techy stuff.  
NO revamping your current website.  

YES to getting kudos from Google and receiving a serious ranking boost!

You don't even have to have  a website to have a mobile-friendly site.  Yep!  It's true.  

We can even use your Facebook page to build a mobile-friendly website. Amazing! I know. 

We make it easy-peasy, just for you! And the bonus is, it doesn't cost you an arm and a leg either.

So what are you waiting for? Give us a hollar at 1-888-470-1249 or email us at hello@advertisebydesign.net .  You can also visit our Learning Center for free downloads on more information on how to be mobile-friendly, plus so much more in helping you make your website more than just a brochure. We can help make it a workhorse! 
By Samantha Turberville 22 Feb, 2017

Get proactive. Take your sales to the next level. Get a return on your website investment by incorporating a solid traffic>conversion>nurturing sales strategy and turn your website browsers into buyers.

#3  YOU MIGHT BE THINKING THAT  MORE TRAFFIC  EQUALS  MORE SALES  

Search engine optimization (SEO) and advertising are important. Getting traffic to your site is one of three critical factors to being successful online. 

But many people think that getting more traffic on its own is the trick to getting more sales. But website traffic will move on if you don’t have a solid web sales strategy in place to convert potential leads into clients.

DON’T … keep on spending more and more money on just Google Adwords, SEO, advertising in the local newspaper, etc. There’s no point driving traffic to a leaky bucket.

DO…  make your SEO and advertising-spend part of your overall website strategy. Take the time to plan and implement a solid sales funnel that’ll get your website visitors calling you.

#2  YOU’RE NOT GIVING YOUR WEB VISITORS A REASON TO GET IN CONTACT WITH YOU

Your website is nothing more than a pretty online brochure if you haven’t factored in ways to get a web visitor’s email address and then provide them an incentive to call you.

Targeted lead magnets are a great way to get web visitors to hand over their contact details. Think checklists, cheatsheets or a free tool. Then it’s the job of the hands-on conversion tool – a free audit or strategy session – to get them talking to you.

DON’T … waste your time and money on a website that lets visitors come and go without any potential sales interaction.

DO…  increase your website’s potential return on investment (ROI) by giving away your tools and resources, demonstrating your expertise and capabilities.

#1  YOU’RE FORGETTING TO INVEST TIME INTO BUILDING RELATIONSHIPS

Sometimes people won’t buy on the first contact with your business, but that doesn’t mean they aren’t interested. They may need a bit more time, a bit more convincing, to know more about you and what you do.

This is where ‘nurturing’ comes into play. Often done in the form of a series of automated emails.

DON’T … don’t blame the lack of time, not knowing what to write or any other excuse for not utilizing this highly successful sales growth tool.

DO…  spend time getting the content (e.g. success stories, common questions, blog links) and tone of voice (ToV) right to leverage your web visitor’s initial interest in your business.

So… does any of this sound familiar?

Are you focusing on just online traffic and not looking at the bigger sales funnel picture? Do you have the tactics in place to capture and nurture visitors into buyers? Do you feel as though your business is losing out on valuable income? 

Claim your free website audit today.  

Simply click on the big green button below and we’ll give your website an expert critique and identify the specific things you need to change to make it more profitable. Some of them you can do yourself. Then see your website inquiries double, or even triple in under a week. 

By Samantha Turberville 15 Feb, 2017

If a brand can touch upon a mental image or emotion then the chances are that product or service will be purchased again. Branding is recognized throughout everyones life.  No matter where you look, no matter what you purchase or no matter what you touch or feel - branding is a very important part of any business life cycle.

From success or from failure. Branding matters.

The most creative and brightest people are constantly on the hunt to enhance their brand’s image and precisely targeted promotional products have proven to increase lasting impressions, which lead to brand loyalty.

The beauty about branding through promotional products is that even if you are a small start-up business you can begin the branding process with just a simple and beautiful ballpoint pen with your logo.

Learn who your customer base is and target them with something practical and useful. The more times customers use the product you gave them, the more they are seeing and remembering your name and the more they will buy from you.

Below are 4 branding tips on how to brand your business with promotional items.   (HINT: Some of the items are pictured above)

1. Try to customize items that a customer can use in his or her everyday life.  

  • TRAVLE MUGS: As equestrians, we tend to drink on the run -  a travel mug is a useful product that would be used over and over with that black coffee or iced tea.
  • HATS are an ever popular option that will never go out of style. Advertise your stud, your world champion title, or your tack store logo.  

2. Customer recognition, when a loyal customer receives a special gift, they will remember your generosity.

  • GLASSWARE: Etched with your business logo or your stallions name is a sure fire way to impress that extra special customer.
  • BAGS:  There are so many bag and tote options it'll make your head spin.   (Of course, we can help you boil it down to the perfect option) The good news is that there is an option that can fit your business style.  
    IDEA ALERT: An extra touch would be to give a bag to customers coming through the door and whatever they fit inside they get 15% off their total purchase. Plus the bag is reusable and they'll see your business name again and again. Who knows, it might be their next grooming bag. 

3. Give a potential or existing client something other than just your business card.

  • USB DRIVES printed with your logo! These little gems can be attached to your business card. Have a video about a certain product or a video of a horse you are trying to sell.
  • SILICON WALLET POCKET:  These little babies adhere to the back of a cell phone and hold money and credit cards.  Your logo will be stuck on their phone being flashed around while they text away or hold it up to take a picture.    

4. Give a budget friendly product to customers to use in the future.

  • KOOZIES are always a hit.  What equestrian rider doesn't appreciate a cold beverage?  Protect that beverage with a neoprene can insulator that can include a handy clip for a hands-free option.
  • KEY CHAINS are a versatile and special product.  They can include a flashlight, bottle opener, compass, or a scroll where you can list your events for the year.  

Keep promotional items fresh, never give the same item year after year instead, rotate promo items, for example 1 year give out chocolates the following year cute stuffed animals and so on. 

Here at Advertise by Design we have a large product line of promotional items to choose from - whether you have big or small budgets. If you have questions or need suggestions, I can answer just about any question you may have regarding promo items. Advertise by Design is here to help get your branding message out in creative style.

By Samantha Turberville 01 Feb, 2017

Simply answer these three questions to take your first steps in developing your business strategy.

  1. Where am I now? This might seem a simple question, but it’s more complex than it seems at first. Look at your business location, who you do business with, the products you carry, and the way you make all of that work together. Take stock of where you are right now, and you’ve identified your starting point.

    Identifying your starting point is essential to knowing what your resources are moving forward. Thankfully, you know your business and this question is just about taking that knowledge and putting it into active use when you’re establishing your strategy.
     
  2. Where am I going to be? Look at the plans you have for the immediate future. Are you breaking into a new market? Are you going to be networking and need to polish up your elevator speech? Do you have a meeting with a big prospective partnership?

    Identifying your immediate plans can help you firm up details and make your plans. It can also show you what different approaches you’re taking to reach your goals. Considering those approaches is especially important when you ask yourself…
     
  1. What can or should my business be? Look further into the future, whether that is a year, two years, or three. What do you want your business to look like eventually? Do you want it to be bigger? Do you want it to be stable? Do you want to move to a new location? Identify where you want to be further in the future.

    This is also a question that allows you to address things that aren’t working. Do you need to stop focusing on a market that isn’t working for you? Do you need to spend more time on certain clients and less on others? Do you need to do some networking in order to reach more customers?

Identifying these less firm goals can help you make your plans for the future. When you’ve established what you want your business to look like, you just need to make strategy decisions that help you follow the path to that goal. While this isn’t going to make your strategy for you, it can help give you an end goal and form a clearer path to get there.

 How do you establish your business strategy? Tell us about it in the comments below.

By Samantha Turberville 24 Jan, 2017

30 seconds! 

That’s how long you have to complete this equitation pattern:   (go ahead and saddle up - I'll wait)  

Start at cone A; pick up the right diagonal and trot a straight line to cone B; sit trot a tight complete circle to the right then pick up your left lead and continue to cone C; at cone C hand gallop a U shape to cone D; stop and back one horse length. 

Did you do it in 30 seconds? I bet you did.

30 seconds may not seem that long, but when you're in the show ring it can be a nerve-racking eternity. I know, I’ve been there so many times in my 28 years of competing.

Now.

How long does it take for a customer to decide to do business with you?

30 seconds?

One minute? 

Nope! 

8 seconds. 

Yep! You read that right. 

EIGHT SECONDS. 

That’s a shorter time period then the notoriously ill-focused goldfishes 9-second attention span. Can you believe it? 

So what does that mean for you? It means that you should portray your business brand, or the feel you give, to a customer pretty damn quick. The exact same length of time it took Lane Frost to finally ride the infamous Red Rock. Within that 8 seconds tell them what you stand for, what you sell, and who you are.

With this fast paced world you better stay on top of things. 

I know. I know. It’s so confusing. It’s so lightening fast. Frustrating even. 

But it doesn’t have to be that way. That’s why I’m here to help you put all your marketing into a comfortable and effective perspective. I help you make plans so that you can concentrate on shoulders back and heels down for that ever important 30 second impression to the Judges. 

Speaking of Judges. Ultimately that’s what your customers are - Judges. They are judging you and your business to decide whether or not your product or service is the one they need the most.  

By Samantha Turberville 18 Jan, 2017

That new coffee bar opened up just around the corner and you have been eager to sample one of their signature blends. But you consistently resist the urge to venture inside. Caffeine is not so healthy for you, right?

Caffeine, the most widely consumed stimulant on the planet, has garnered a bad reputation. Some people fear caffeine and it's potentially jittery and addictive side effects. However, many medical professionals attest that, when consumed in moderation, caffeine actually can have a number of health benefits.

Well, maybe the cowboys do know a thing or two!

Before you skip that morning cup of Joe or choose an herbal blend instead of black tea, consider the following health benefits of caffeine.

  • Caffeine boosts brain and central nervous system function.  Caffeine mimics the shape of another compound in the body called adenosine, which helps the body calm down and become sleepy. Caffeine can fit in adenosine receptors and cause a jolt of energy rather than sleepiness. Harvard researchers have found that blocking adenosine may slow the buildup of a toxic brain plaque that is associated with Alzheimer's disease. Furthermore, caffeine may help keep dopamine molecules active in the brain and prevent the onset of Parkinson's disease.

    Hmmmm….food, or rather, drink for thought.
  • Caffeine can help improve mood . The stimulant effect of caffeine may help boost people's moods, and thus reduce the propensity for suicidal thoughts. In 2013, Harvard's School of Public Health found that respondents who drank two to three cups of caffeinated coffee a day cut their suicide risk by 45 percent.

    Holy cow! Really? That is some powerful information.
  • Caffeine may lower risk of stroke . Studies conducted in both the United States and Sweden found that older women who drink more than a cup of caffeinated coffee each day have between a 20 and 25 percent lower risk of stroke. Similar findings were discovered in older men.

    Ain't so bad to be older - now is it?
  • Caffeine boosts memory . Studies from Johns Hopkins University showed that a 200mg caffeine pill helped boost memory consolidation.

    And as a business owner, boosting ones memory is a priceless gift.
  • Caffeine offers pain relief.  Caffeine is often paired with other pain relievers to bring about faster relief. The Journal of the American Medical Association concluded that when caffeine was combined with other pain relievers, patients required 40 percent less of the other drug to bring the same amount of relief experienced when using just the non-caffeine drug alone. Caffeine on its own can also relieve pain. Consuming caffeine before or after a workout can help reduce muscle soreness.

    No wonder Excedrine is great for battling those migraine headaches brought on by staring endlessly at the computer monitor or dealing with an unreasonable customer.
  • Caffeine may help to prevent cancer . A recent study from Rutgers University pointed out that caffeine prevented skin cancer in hairless mice.

    Huh….a mouse with a coffee cup! Who knew?
  •   Caffeine could open up air passages . People with asthma may find caffeine can improve their breathing. A study published by the U.S. National Library of Medicine determined that caffeine seems to open airways and help asthmatics breathe easier, providing a similar benefit to theophylline, a current asthma medication.

Although caffeine can prove beneficial in various ways, individuals should realize that it remains a potent and potentially addictive stimulant. Caffeine also can aggravate anxiety symptoms and interact with certain medications. People concerned about caffeine should discuss their caffeine consumption with their physicians.

Here at Advertise by Design we have a cup or two in the morning and switch to green juice for an afternoon pick-me-up. More on green juice benefits in another post:)

Are you a caffeine connoisseur? Do you have a favorite way of preparing your cup of Joe? Let us know in the comments below. Cheers!

Watch that’s hot!​

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